I have been struggling with marketing for 2 years and came across Armin through Its Her Way. She could sense my struggle and be there for me. She guided me on how to best utilise Its Her Way platform and since then been doing great at that. She also took care of my marketing strategy through her CMO services with Vive Global. She is a very knowledgeable person with a huge conscience, which is the best attribute to find in a professional. Things have improved tremendously for our business with the help and guidance of Armin.

Armin is an amazing business leader. She intuitively understands the consumer, tech and marketing — a unique combination. Vive Global and Armin's services helped my venture at GenWe get structure and a great kickstart in marketing strategy during my pre-launch phase. Above all, Armin is willing to stretch and help and is a great sounding board. I have been really impressed with her focus on empowering women.

Armin is extremely well versed with present trends and new ideas associated with all aspects of Marketing and PR including branding and positioning. She has been great support to us and guided us through the opening phase of La Verda Dubai Marina. Her network and connections in the industry have helped us make new business leads and develop new sales initiatives. We are presently working closely to launch our internet-based marketing plan.

Armin is a fantastic person and her energy and passion is inspiring. She brings all of the skills and abilities of a driven, established female entrepreneur to the unique organization of ItsHerWay. As an entrepreneur, Armin already has the essential characteristics: smart and analytic, fast and responsive, intelligent risk taking, focus. She applies those essential characteristics to ItsHerWay in that she understands and cares about the marketplace of female entrepreneurs, the fundamentals of micro-finance, changing the world through enabling entrepreneurs – and thus making real sustainable inroads to the problem of equal pay for women. I have had the pleasure of mentoring her start up in the initial stages where I saw her vision and undying passion for making a real difference first-hand.

Apprikart empowered us at Kia Motors India Ltd. to deliver a more immersive and impactful customer experience. Their technology not only boosted brand engagement but also made our sales process faster and more efficient.

Our collaboration with Apprikart for Dealership Digitization and Digital Transformation has completely redefined how we connect with our customers. From virtual showcase of products, to in-store customer engagements of vehicle ,  we are now able to deliver a faster, more interactive, and personalized buying journey. This transformation has strengthened our relationships with customers and enhanced trust in our brand.